Mr. Rossetto’s expertise was fundamental in introducing Vancouver to the world as Canada’s hub for FC vehicle deployment through the Vancouver Fuel Cell Vehicle Program, North America’s first multi-partnered FC vehicle demonstration. He served as Fleet Operations Manager, on industry secondment to the Canadian Hydrogen and Fuel Cell Association for nearly two years, and managed support infrastructure for the 8 year span of the program (2005-2013). His initiative and dedication to keeping the technology on the road was instrumental in enabling Ford to accumulate in excess of 300,000 kilometres and 10,000 hours on 5 vehicles operated in Vancouver within a fleet of 30 worldwide. The demonstration was an important communications tool for NRC, attracting thousands of visitors and significant media including the web-based organization Faircompanies who interviewed Mr. Rossetto in July 2007 to provide insight on the future of transportation.